[{"data":1,"prerenderedAt":973},["ShallowReactive",2],{"blog-en-/en/blog/youtube-influencer-pricing-by-category":3,"related-en-/en/blog/youtube-influencer-pricing-by-category":972},{"id":4,"title":5,"author":6,"body":7,"category":940,"date":941,"dateModified":942,"description":943,"extension":944,"faq":945,"howto":951,"keyFacts":952,"koSlug":956,"meta":957,"navigation":958,"path":959,"seo":960,"stem":961,"summary":962,"tags":963,"thumbnail":970,"updated":951,"__hash__":971},"blogEn/blog-en/youtube-influencer-pricing-by-category.md","YouTube Influencer Pricing by Category: Beauty, Tech, Finance, Gaming & More (2026 Data)","Dangaro Data Team",{"type":8,"value":9,"toc":909},"minimark",[10,18,21,28,33,36,244,256,260,263,267,272,275,284,289,311,317,321,324,345,351,357,361,364,382,387,401,407,411,414,431,434,438,442,445,525,528,532,535,600,603,607,614,631,635,639,642,692,696,699,744,748,751,794,798,801,806,820,825,839,846,850,853,862,877,881,885,888,892,895,899,902,906],[11,12,13,17],"p",{},[14,15,16],"strong",{},"Content category moves YouTube sponsorship pricing as much as subscriber count: at 100K-500K subscribers, finance channels average $23,000 per sponsored video, beauty and tech $13,300, gaming $8,000, and general entertainment $6,700."," At the micro level (10K-50K), the spread runs from $2,875 for finance down to $800 for gaming — a 3.4x gap at identical audience sizes.",[11,19,20],{},"This isn't arbitrary — it reflects real differences in audience purchasing power, advertiser demand, and conversion value.",[11,22,23,24,27],{},"This article presents sponsorship rate data from an analysis of ",[14,25,26],{},"2,100+ YouTube channels"," across six major categories, broken down by eight subscriber tiers. All prices are converted to USD for the international market.",[29,30,32],"h2",{"id":31},"the-complete-pricing-table-category-x-subscriber-tier","The Complete Pricing Table: Category x Subscriber Tier",[11,34,35],{},"Here's the full dataset — 48 data points covering every major intersection of channel size and content vertical.",[37,38,39,67],"table",{},[40,41,42],"thead",{},[43,44,45,49,52,55,58,61,64],"tr",{},[46,47,48],"th",{},"Subscriber Tier",[46,50,51],{},"Beauty",[46,53,54],{},"Tech",[46,56,57],{},"Finance",[46,59,60],{},"Education",[46,62,63],{},"Gaming",[46,65,66],{},"General",[68,69,70,94,115,137,158,179,201,223],"tbody",{},[43,71,72,76,79,82,85,88,91],{},[73,74,75],"td",{},"Under 1K",[73,77,78],{},"$210",[73,80,81],{},"$170",[73,83,84],{},"$250",[73,86,87],{},"$125",[73,89,90],{},"$100",[73,92,93],{},"$85",[43,95,96,99,102,104,107,110,113],{},[73,97,98],{},"1K - 5K",[73,100,101],{},"$420",[73,103,101],{},[73,105,106],{},"$625",[73,108,109],{},"$315",[73,111,112],{},"$200",[73,114,78],{},[43,116,117,120,123,126,129,131,134],{},[73,118,119],{},"5K - 10K",[73,121,122],{},"$830",[73,124,125],{},"$670",[73,127,128],{},"$1,250",[73,130,106],{},[73,132,133],{},"$400",[73,135,136],{},"$335",[43,138,139,142,145,147,150,152,155],{},[73,140,141],{},"10K - 50K",[73,143,144],{},"$1,667",[73,146,144],{},[73,148,149],{},"$2,875",[73,151,128],{},[73,153,154],{},"$800",[73,156,157],{},"$835",[43,159,160,163,166,168,171,174,176],{},[73,161,162],{},"50K - 100K",[73,164,165],{},"$5,000",[73,167,165],{},[73,169,170],{},"$7,500",[73,172,173],{},"$3,000",[73,175,173],{},[73,177,178],{},"$2,000",[43,180,181,184,187,189,192,195,198],{},[73,182,183],{},"100K - 500K",[73,185,186],{},"$13,300",[73,188,186],{},[73,190,191],{},"$23,000",[73,193,194],{},"$10,000",[73,196,197],{},"$8,000",[73,199,200],{},"$6,700",[43,202,203,206,209,211,214,217,220],{},[73,204,205],{},"500K - 1M",[73,207,208],{},"$33,300",[73,210,208],{},[73,212,213],{},"$50,000",[73,215,216],{},"$25,000",[73,218,219],{},"$20,000",[73,221,222],{},"$16,700",[43,224,225,228,231,233,236,239,242],{},[73,226,227],{},"1M+",[73,229,230],{},"$62,500",[73,232,213],{},[73,234,235],{},"$75,000",[73,237,238],{},"$43,100",[73,240,241],{},"$30,000",[73,243,216],{},[11,245,246],{},[247,248,249,250,255],"em",{},"Rates represent average branded content (full video integration) pricing. Shorts, PPL, and other formats are priced separately. Check individual channel rates with ",[251,252,254],"a",{"href":253},"/en/analyze","Dangaro's pricing calculator",".",[29,257,259],{"id":258},"what-changed-in-mid-2026","What Changed in Mid-2026?",[11,261,262],{},"Overall sponsorship rates rose roughly 10-15% versus 2025, lifting every category roughly in parallel — the relative multipliers between verticals have stayed put. Shorts rates climbed 20-30% year-over-year while still pricing at 30-50% of the branded-content rates above, and bundled long-form-plus-Shorts deals now account for about half of sponsorships, so category budgets increasingly buy a package rather than a single video. Based on Dangaro's analysis of 38,000+ YouTube channels (July 2026), the category hierarchy is unchanged: finance still leads every tier, averaging $23,000 at 100K-500K subscribers versus $6,700 for general entertainment.",[29,264,266],{"id":265},"category-deep-dives","Category Deep Dives",[268,269,271],"h3",{"id":270},"finance-channels-the-premium-tier","Finance Channels — The Premium Tier",[11,273,274],{},"Finance channels dominate pricing at every single subscriber level. Here's why:",[11,276,277,280,281,283],{},[14,278,279],{},"The numbers speak:"," At the mega level (1M+ subscribers), finance channels average ",[14,282,235],{}," per sponsored video — 3x the general rate of $25,000 and even exceeding beauty ($62,500).",[11,285,286],{},[14,287,288],{},"Three drivers behind finance premiums:",[290,291,292,299,305],"ol",{},[293,294,295,298],"li",{},[14,296,297],{},"Audience wealth:"," Viewers of investment, trading, and personal finance content have above-average income and actively manage financial portfolios",[293,300,301,304],{},[14,302,303],{},"Advertiser competition:"," Banks, brokerages, insurance companies, and fintech startups compete fiercely for this audience, driving CPMs up",[293,306,307,310],{},[14,308,309],{},"High customer LTV:"," A single customer acquired through a finance YouTube ad can be worth thousands in lifetime revenue, justifying premium ad spend",[11,312,313,316],{},[14,314,315],{},"For marketers:"," Finance influencer campaigns are expensive per unit but often deliver strong ROI due to high-value conversions. Even micro finance creators (10K-50K subscribers) at $2,875 can generate meaningful leads for financial products.",[268,318,320],{"id":319},"beauty-tech-the-reliable-mid-premium","Beauty & Tech — The Reliable Mid-Premium",[11,322,323],{},"Beauty and tech channels track closely in pricing through most tiers, but beauty pulls ahead at the top:",[325,326,327,333,339],"ul",{},[293,328,329,332],{},[14,330,331],{},"100K-500K:"," Both at $13,300 (tied)",[293,334,335,338],{},[14,336,337],{},"500K-1M:"," Both at $33,300 (tied)",[293,340,341,344],{},[14,342,343],{},"1M+:"," Beauty at $62,500 vs Tech at $50,000",[11,346,347,350],{},[14,348,349],{},"Why beauty overtakes tech at scale:"," Mega beauty creators have direct commerce connections — product launches, affiliate revenue, and brand collections. Advertisers pay a premium because beauty sponsorships drive immediate, trackable purchases.",[11,352,353,356],{},[14,354,355],{},"Why tech commands its premium:"," Tech reviews directly influence high-value purchase decisions. A single laptop or smartphone review can influence thousands of buying decisions, making the $13,000-$50,000 sponsorship cost worthwhile for electronics brands.",[268,358,360],{"id":359},"gaming-high-reach-lower-rates","Gaming — High Reach, Lower Rates",[11,362,363],{},"Gaming presents an interesting paradox: some of the largest YouTube channels by subscriber count, but consistently lower sponsorship rates.",[325,365,366,372,377],{},[293,367,368,371],{},[14,369,370],{},"10K-50K:"," $800 (lowest among all categories)",[293,373,374,376],{},[14,375,331],{}," $8,000 (34.8% of finance at the same tier)",[293,378,379,381],{},[14,380,343],{}," $30,000 (40% of finance)",[11,383,384],{},[14,385,386],{},"Why gaming rates are lower:",[290,388,389,392,395,398],{},[293,390,391],{},"Younger audience demographics (13-24) with less purchasing power",[293,393,394],{},"Higher ad skip rates among gaming viewers",[293,396,397],{},"Broader, less targeted audience composition",[293,399,400],{},"Lower CPM efficiency for most advertiser categories",[11,402,403,406],{},[14,404,405],{},"The exception:"," Gaming hardware, energy drinks, and mobile game advertisers get strong ROI from gaming channels because the audience-product fit is precise. For these advertisers, gaming CPMs are actually quite efficient.",[268,408,410],{"id":409},"education-the-undervalued-middle","Education — The Undervalued Middle",[11,412,413],{},"Education channels sit in the middle of the pricing spectrum but represent strong value for the right advertisers:",[325,415,416,421,426],{},[293,417,418,420],{},[14,419,370],{}," $1,250",[293,422,423,425],{},[14,424,331],{}," $10,000",[293,427,428,430],{},[14,429,343],{}," $43,100",[11,432,433],{},"Education audiences tend to be motivated self-improvers — ideal targets for online courses, productivity tools, book publishers, and edtech platforms. The CPM is lower than beauty or finance, but conversion rates for education-adjacent products are above average.",[29,435,437],{"id":436},"key-insights-from-the-data","Key Insights from the Data",[268,439,441],{"id":440},"insight-1-category-matters-more-than-size-at-the-micro-level","Insight 1: Category Matters More Than Size at the Micro Level",[11,443,444],{},"For micro influencers (10K-50K subscribers), the category spread is enormous:",[37,446,447,460],{},[40,448,449],{},[43,450,451,454,457],{},[46,452,453],{},"Category",[46,455,456],{},"Rate",[46,458,459],{},"vs. General",[68,461,462,473,484,494,505,516],{},[43,463,464,466,468],{},[73,465,57],{},[73,467,149],{},[73,469,470],{},[14,471,472],{},"3.44x",[43,474,475,477,479],{},[73,476,51],{},[73,478,144],{},[73,480,481],{},[14,482,483],{},"2.0x",[43,485,486,488,490],{},[73,487,54],{},[73,489,144],{},[73,491,492],{},[14,493,483],{},[43,495,496,498,500],{},[73,497,60],{},[73,499,128],{},[73,501,502],{},[14,503,504],{},"1.5x",[43,506,507,509,511],{},[73,508,63],{},[73,510,154],{},[73,512,513],{},[14,514,515],{},"0.96x",[43,517,518,520,522],{},[73,519,66],{},[73,521,157],{},[73,523,524],{},"1.0x (baseline)",[11,526,527],{},"This means a finance micro influencer charges nearly as much as a general macro influencer. For budget-conscious marketers, category selection is the most impactful decision.",[268,529,531],{"id":530},"insight-2-the-premium-gap-widens-at-scale","Insight 2: The Premium Gap Widens at Scale",[11,533,534],{},"The difference between the most and least expensive categories grows as channels get larger:",[37,536,537,553],{},[40,538,539],{},[43,540,541,544,547,550],{},[46,542,543],{},"Tier",[46,545,546],{},"Highest (Finance)",[46,548,549],{},"Lowest (General)",[46,551,552],{},"Gap",[68,554,555,566,578,589],{},[43,556,557,559,561,563],{},[73,558,75],{},[73,560,84],{},[73,562,93],{},[73,564,565],{},"2.9x",[43,567,568,571,573,575],{},[73,569,570],{},"10K-50K",[73,572,149],{},[73,574,157],{},[73,576,577],{},"3.4x",[43,579,580,583,585,587],{},[73,581,582],{},"100K-500K",[73,584,191],{},[73,586,200],{},[73,588,577],{},[43,590,591,593,595,597],{},[73,592,227],{},[73,594,235],{},[73,596,216],{},[73,598,599],{},"3.0x",[11,601,602],{},"At the macro level, choosing the wrong category can mean overspending by $16,000+ or missing your target audience entirely.",[268,604,606],{"id":605},"insight-3-the-sweet-spot-for-roi","Insight 3: The Sweet Spot for ROI",[11,608,609,610,613],{},"For most brands, the ",[14,611,612],{},"50K-500K subscriber range"," offers the best balance of reach and cost-efficiency. These creators have:",[325,615,616,619,622,625,628],{},[293,617,618],{},"Established, loyal audiences",[293,620,621],{},"Professional content quality",[293,623,624],{},"Reasonable rates relative to reach",[293,626,627],{},"Higher engagement than mega creators",[293,629,630],{},"Willingness to negotiate multi-video deals",[29,632,634],{"id":633},"how-should-you-plan-your-budget","How Should You Plan Your Budget?",[268,636,638],{"id":637},"budget-under-5000","Budget Under $5,000",[11,640,641],{},"Focus on micro influencers (10K-50K) in your target category.",[37,643,644,657],{},[40,645,646],{},[43,647,648,651,654],{},[46,649,650],{},"Approach",[46,652,653],{},"Allocation",[46,655,656],{},"Expected Reach",[68,658,659,670,681],{},[43,660,661,664,667],{},[73,662,663],{},"2 beauty/tech micros",[73,665,666],{},"$3,300",[73,668,669],{},"40K-80K views",[43,671,672,675,678],{},[73,673,674],{},"1 education micro + 2 Shorts",[73,676,677],{},"$1,800",[73,679,680],{},"20K-50K views",[43,682,683,686,689],{},[73,684,685],{},"3 general micros",[73,687,688],{},"$2,500",[73,690,691],{},"30K-60K views",[268,693,695],{"id":694},"budget-10000-20000","Budget $10,000 - $20,000",[11,697,698],{},"Combine mid-tier and micro creators for depth and breadth.",[37,700,701,711],{},[40,702,703],{},[43,704,705,707,709],{},[46,706,650],{},[46,708,653],{},[46,710,656],{},[68,712,713,722,733],{},[43,714,715,718,720],{},[73,716,717],{},"1 finance mid-tier (50K-100K)",[73,719,170],{},[73,721,691],{},[43,723,724,727,730],{},[73,725,726],{},"+ 2 finance micros",[73,728,729],{},"$5,750",[73,731,732],{},"20K-40K views",[43,734,735,738,741],{},[73,736,737],{},"Total",[73,739,740],{},"$13,250",[73,742,743],{},"50K-100K views",[268,745,747],{"id":746},"budget-50000","Budget $50,000+",[11,749,750],{},"Anchor with a large creator and amplify with micro creators.",[37,752,753,761],{},[40,754,755],{},[43,756,757,759],{},[46,758,650],{},[46,760,653],{},[68,762,763,771,779,787],{},[43,764,765,768],{},[73,766,767],{},"1 beauty macro (500K-1M)",[73,769,770],{},"$33,300 (main exposure)",[43,772,773,776],{},[73,774,775],{},"3 beauty micros (10K-50K)",[73,777,778],{},"$5,000 (viral amplification)",[43,780,781,784],{},[73,782,783],{},"5 Shorts across creators",[73,785,786],{},"$3,000 (extended reach)",[43,788,789,791],{},[73,790,737],{},[73,792,793],{},"$41,300",[29,795,797],{"id":796},"what-adjusts-rates-beyond-the-table","What Adjusts Rates Beyond the Table?",[11,799,800],{},"The rates above are averages. Real-world pricing adjusts based on:",[11,802,803],{},[14,804,805],{},"Factors that increase rates (+15-40%):",[325,807,808,811,814,817],{},[293,809,810],{},"Engagement rate above 5%",[293,812,813],{},"Subscriber growth above 20% in the last 3 months",[293,815,816],{},"Concentrated target demographics (e.g., 80%+ women age 25-34)",[293,818,819],{},"Exclusivity requirements (no competitor deals for 30-90 days)",[11,821,822],{},[14,823,824],{},"Factors that decrease rates (-15-30%):",[325,826,827,830,833,836],{},[293,828,829],{},"Engagement rate below 1%",[293,831,832],{},"No uploads in the last 2+ months",[293,834,835],{},"High percentage of sponsored content (viewer trust erosion)",[293,837,838],{},"Multi-video commitment (2+ videos with same brand)",[11,840,841,842,255],{},"For precise, channel-specific estimates that account for all these factors, use the ",[251,843,845],{"href":844},"/en/ad-price","YouTube ad rate calculator",[29,847,849],{"id":848},"the-bottom-line","The Bottom Line",[11,851,852],{},"Category selection is the single most powerful lever in your YouTube influencer marketing budget. The same $15,000 can buy one mid-tier finance creator or two macro gaming creators — and which option delivers better ROI depends entirely on what you're selling.",[11,854,855,856,861],{},"Before booking any creator, check their estimated rate against the market data. ",[14,857,858],{},[251,859,860],{"href":253},"Dangaro's free pricing calculator"," analyzes individual channels across all the variables that matter — subscribers, engagement, category, and growth — and returns a data-backed estimate in seconds.",[11,863,864,865,868,869,868,873],{},"Explore the full rate tables: ",[251,866,867],{"href":844},"YouTube Ad Rates"," | ",[251,870,872],{"href":871},"/en/ad-price/instagram","Instagram Rates",[251,874,876],{"href":875},"/en/ad-price/tiktok","TikTok Rates",[29,878,880],{"id":879},"frequently-asked-questions","Frequently Asked Questions",[268,882,884],{"id":883},"how-much-does-a-youtube-influencer-with-100k-subscribers-charge","How much does a YouTube influencer with 100K subscribers charge?",[11,886,887],{},"It depends heavily on category. In the 100K-500K range, beauty and tech creators average $13,300, finance creators average $23,000, education averages $10,000, gaming averages $8,000, and general entertainment averages $6,700 per sponsored video. Category is the single biggest pricing variable beyond subscriber count.",[268,889,891],{"id":890},"why-do-finance-youtubers-charge-more-than-gaming-youtubers","Why do finance YouTubers charge more than gaming YouTubers?",[11,893,894],{},"Three reasons: (1) Finance audiences have higher average income and purchasing power, (2) Financial services advertisers have larger marketing budgets, and (3) Customer lifetime value in finance is significantly higher, so advertisers can afford higher CPMs. At the macro level, finance channels charge nearly 3x what gaming channels charge.",[268,896,898],{"id":897},"what-is-the-average-youtube-sponsorship-rate-for-beauty-influencers","What is the average YouTube sponsorship rate for beauty influencers?",[11,900,901],{},"Beauty influencer rates vary by size: nano (under 10K subs) charge $200-$830, micro (10K-50K) charge $1,667, mid-tier (50K-100K) charge $5,000, macro (100K-500K) charge $13,300, and mega (1M+) charge $62,500 on average. Beauty commands premium rates due to high purchase intent and strong brand competition.",[268,903,905],{"id":904},"are-micro-influencers-worth-the-investment-compared-to-mega-creators","Are micro influencers worth the investment compared to mega creators?",[11,907,908],{},"Often yes. Micro influencers (10K-50K subscribers) deliver higher engagement rates (5-8% vs 1-3% for mega) and more targeted audiences. A $15,000 budget could book one macro creator or 8-10 micro creators, with the micro approach often generating more total engagement. The key is matching category to your product.",{"title":910,"searchDepth":911,"depth":911,"links":912},"",2,[913,914,915,922,927,932,933,934],{"id":31,"depth":911,"text":32},{"id":258,"depth":911,"text":259},{"id":265,"depth":911,"text":266,"children":916},[917,919,920,921],{"id":270,"depth":918,"text":271},3,{"id":319,"depth":918,"text":320},{"id":359,"depth":918,"text":360},{"id":409,"depth":918,"text":410},{"id":436,"depth":911,"text":437,"children":923},[924,925,926],{"id":440,"depth":918,"text":441},{"id":530,"depth":918,"text":531},{"id":605,"depth":918,"text":606},{"id":633,"depth":911,"text":634,"children":928},[929,930,931],{"id":637,"depth":918,"text":638},{"id":694,"depth":918,"text":695},{"id":746,"depth":918,"text":747},{"id":796,"depth":911,"text":797},{"id":848,"depth":911,"text":849},{"id":879,"depth":911,"text":880,"children":935},[936,937,938,939],{"id":883,"depth":918,"text":884},{"id":890,"depth":918,"text":891},{"id":897,"depth":918,"text":898},{"id":904,"depth":918,"text":905},"Ad Rates","2026-03-24","2026-07-08","Data-driven YouTube influencer pricing across 6 categories and 8 subscriber tiers, based on analysis of 2,100+ channels. Compare beauty, tech, finance, education, gaming, and general ad rates in USD.","md",[946,947,949,950],{"question":884,"answer":887},{"question":891,"answer":948},"Three reasons: (1) Finance audiences have higher average income and purchasing power, (2) Financial services advertisers (banks, brokerages, insurance) have larger marketing budgets, and (3) Customer lifetime value in finance is significantly higher, so advertisers can afford higher CPMs. At the macro level, finance channels charge nearly 3x what gaming channels charge.",{"question":898,"answer":901},{"question":905,"answer":908},null,[953,954,955],"Finance YouTube channels charge up to 3.4x more than general entertainment channels at every subscriber tier","At 1M+ subscribers, finance channels average $75,000 per sponsored video vs $25,000 for general channels","Micro influencers (10K-50K) show the widest category spread: finance at $2,875 vs gaming at $800","youtube-influencer-pricing-by-category",{},true,"/blog-en/youtube-influencer-pricing-by-category",{"title":5,"description":943},"blog-en/youtube-influencer-pricing-by-category","Analysis of 2,100+ YouTube channels reveals that content category is as important as subscriber count in determining sponsorship rates. Finance channels command the highest rates across all tiers — a finance creator with 100K-500K subscribers averages $23,000 per sponsored video, compared to $6,700 for general entertainment at the same size. Beauty and tech channels average $13,300 at the macro level, while gaming channels average $8,000. At the micro level (10K-50K subscribers), finance creators charge $2,875, beauty/tech charge $1,667, and gaming charges $800. Category selection is the single biggest variable in influencer marketing budget planning.",[964,965,966,967,968,969],"youtube influencer pricing by category","beauty influencer ad rates","tech youtube sponsorship cost","finance youtube ad pricing","gaming influencer rates","influencer marketing data","/blog/youtube-marketing.jpg","69wQEoyRWcPkJwG8yzGrCPGdAZyH7uTs8kbH8zLgD1o",[],1787210631659]