YouTube Sponsorship Rates by Subscriber Tier
YouTube sponsorship reference prices from the same source as Dangaro’s public table. Understand model assumptions, account analysis, content scope and usage rights. Sponsorship amounts are KRW, not US market benchmarks.
Subscriber tiers provide a starting point for comparing creators. A tier is not a fixed price list: recent content performance, category and the requested work still matter.
Reference prices and their scope
These tables use the same source as the public reference page. All sponsorship amounts are KRW, including on this English page. They describe Dangaro's Korean pricing model, not observed US market rates or a live currency conversion.
Model-based sponsorship estimates, not verified transaction prices. Cells without samples use standard model assumptions. VAT, additional production and usage rights must be confirmed in the quote.
KRW. Latest included data or model date: 2026-10-09
| Subscribers | Reference | Range | Samples / assumption |
|---|---|---|---|
| 0–999 | ₩100,000 | ₩80,000–₩100,000 | 44 |
| 1,000–4,999 | ₩200,000 | ₩200,000–₩200,000 | 7316 |
| 5,000–9,999 | ₩400,000 | ₩400,000–₩400,000 | 3527 |
| 10,000–49,999 | ₩800,000 | ₩800,000–₩800,000 | 7991 |
| 50,000–99,999 | ₩2,400,000 | ₩2,400,000–₩2,400,000 | 2729 |
| 100,000–499,999 | ₩6,400,000 | ₩6,400,000–₩6,400,000 | 4331 |
| 500,000–999,999 | ₩16,000,000 | ₩16,000,000–₩16,000,000 | 848 |
| 1,000,000+ | ₩24,000,000 | ₩24,000,000–₩30,000,000 | 1021 |
General category, branded content. Sample rows apply the model to representative subscriber and engagement data; zero-sample rows use standard assumptions.
View detailed reference tableThree kinds of information must be kept separate: an estimate for a specific account, a reference aggregated across accounts, and a hypothetical example used to explain a calculation. None is a confirmed contract price.
Sample rows apply the standard model to representative subscriber and engagement data within a tier and category. Rows without samples use neutral model assumptions. A category table already includes that category adjustment; do not multiply it again.
The data date identifies the latest included source data, or the model revision when there are no samples. Updating this article does not mean every account was freshly collected.
What the account analysis does
Enter a YouTube channel URL or handle. Subscriber tier, category, engagement and growth inform the standard model. Content availability and sample coverage can limit the formats and details returned.
Sign in for basic analysis within your available allowance. Detailed results and additional capacity depend on your plan or credits. The example report illustrates the product and is not a fresh analysis of an entered account.
Compare deliverables before comparing prices
For branded content, define the concept and production scope. For PPL, specify the placement, product demonstration and message. For Shorts, define separate filming or editing and the number of videos. The format ratios explained on the analysis page are model starting points, not universal contract rules.
Usage rights, paid-media reuse, exclusivity, raw files and extra revisions should be itemized. Confirm VAT and other expenses in the creator quote rather than assuming that the model includes them.
A hypothetical cost-per-view calculation
Assume a sponsorship quote of KRW 2,000,000 and 50,000 expected views. Cost per view would be KRW 40. At 20,000 views, it would be KRW 100. These inputs are illustrative assumptions, not reference prices for a subscriber or follower tier.
Use conservative, base and optimistic scenarios to see how the budget responds to reach. Views do not guarantee sales; set up campaign measurement separately.
Quote checklist
- Define the audience, campaign objective and required message.
- Match content formats, quantities, production scope and revision rounds.
- Confirm publication date and retention period.
- Itemize usage rights, exclusivity, taxes and additional expenses.
- Separate creator fees from Google Ads media spend.
- Agree on tracking links, reporting metrics and the reporting date.
Limits when selecting creators
Review recent content and audience fit alongside the estimate. Low engagement alone does not prove purchased followers. Strong past reach does not guarantee future reach or conversion. Ask the creator for relevant first-party reporting when public evidence is insufficient.
Start with the reference table, then analyze the account before requesting a quote.
Frequently asked questions
Are these confirmed market prices?
These are model-based sponsorship estimates, not verified transaction prices. The table shares its source with the public reference page and marks rows without samples.
How do I analyze an account?
Enter a YouTube channel URL or handle. Sign in for basic analysis; detailed results and capacity depend on your plan or credits.
Does this include platform ad spend?
Google Ads media spend is separate. Confirm VAT, production, usage rights and exclusivity in the creator quote.
Curious about your channel's ad pricing?
Get accurate sponsorship cost estimates based on real data.
Analyze for freeRelated Articles
Email updates
Get new pricing guides by email
Leave your email and we will send new influencer pricing guides and product updates.