Instagram Influencer Rates: Reference Prices and Quote Checklist
Instagram sponsorship reference prices from the same source as Dangaro’s public table. Understand model assumptions, account analysis, content scope and usage rights. Sponsorship amounts are KRW, not US market benchmarks.
Feed posts, Reels and Stories have different production and publishing requirements. Compare the number of deliverables, edits, publication duration and usage rights before comparing a total quote.
Reference prices and their scope
These tables use the same source as the public reference page. All sponsorship amounts are KRW, including on this English page. They describe Dangaro's Korean pricing model, not observed US market rates or a live currency conversion.
Model-based sponsorship estimates, not verified transaction prices. Cells without samples use standard model assumptions. VAT, additional production and usage rights must be confirmed in the quote.
KRW. Latest included data or model date: 2026-10-08
| Followers | Feed | Reels | Story | Samples / assumption |
|---|---|---|---|---|
| Under 10K | ₩45,000–₩150,000 | ₩70,000–₩200,000 | ₩15,000–₩40,000 | 268 |
| 10K–50K | ₩310,000–₩1,000,000 | ₩470,000–₩1,400,000 | ₩95,000–₩270,000 | 195 |
| 50K–100K | ₩830,000–₩2,900,000 | ₩1,300,000–₩3,800,000 | ₩250,000–₩760,000 | 68 |
| 100K–500K | ₩2,600,000–₩8,200,000 | ₩3,900,000–₩11,000,000 | ₩770,000–₩2,200,000 | 82 |
| 500K–1M | ₩8,700,000–₩28,000,000 | ₩13,000,000–₩38,000,000 | ₩2,600,000–₩7,600,000 | 13 |
| 1M+ | ₩31,000,000–₩103,000,000 | ₩47,000,000–₩138,000,000 | ₩9,500,000–₩28,000,000 | 12 |
Default rows: general category, 2% engagement, account quality multiplier 1. Sample rows average stored estimates and may include legacy manual entries.
View detailed reference tableThree kinds of information must be kept separate: an estimate for a specific account, a reference aggregated across accounts, and a hypothetical example used to explain a calculation. None is a confirmed contract price.
Sample rows average the estimated ranges from the latest valid report per account and may include legacy manual entries. Rows without samples use the displayed representative follower count, general category, 2% engagement and an account-quality multiplier of 1.
The data date identifies the latest included source data, or the model revision when there are no samples. Updating this article does not mean every account was freshly collected.
What the account analysis does
Enter an Instagram username or profile URL. Available follower, category, engagement and account-quality data inform format-specific estimates. Limited collection or private data may produce a partial result.
Sign in for basic analysis within your available allowance. Detailed results and additional capacity depend on your plan or credits. The example report illustrates the product and is not a fresh analysis of an entered account.
Compare deliverables before comparing prices
For Feed posts, specify image or carousel quantity, photography, edits and publication duration. For Reels, agree on scripting, filming, editing and revision rounds. For Stories, agree on the number of posts, link placement and timing. A package estimate does not guarantee a fixed combination or discount.
Usage rights, paid-media reuse, exclusivity, raw files and extra revisions should be itemized. Confirm VAT and other expenses in the creator quote rather than assuming that the model includes them.
A hypothetical cost-per-view calculation
Assume a sponsorship quote of KRW 2,000,000 and 50,000 expected views. Cost per view would be KRW 40. At 20,000 views, it would be KRW 100. These inputs are illustrative assumptions, not reference prices for a subscriber or follower tier.
Use conservative, base and optimistic scenarios to see how the budget responds to reach. Views do not guarantee sales; set up campaign measurement separately.
Quote checklist
- Define the audience, campaign objective and required message.
- Match content formats, quantities, production scope and revision rounds.
- Confirm publication date and retention period.
- Itemize usage rights, exclusivity, taxes and additional expenses.
- Separate creator fees from Meta Ads media spend.
- Agree on tracking links, reporting metrics and the reporting date.
Limits when selecting creators
Review recent content and audience fit alongside the estimate. Low engagement alone does not prove purchased followers. Strong past reach does not guarantee future reach or conversion. Ask the creator for relevant first-party reporting when public evidence is insufficient.
Start with the reference table, then analyze the account before requesting a quote.
Frequently asked questions
Are these confirmed market prices?
These are model-based sponsorship estimates, not verified transaction prices. The table shares its source with the public reference page and marks rows without samples.
How do I analyze an account?
Enter an Instagram username or profile URL. Sign in for basic analysis; detailed results and capacity depend on your plan or credits.
Does this include platform ad spend?
Meta Ads media spend is separate. Confirm VAT, production, usage rights and exclusivity in the creator quote.
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