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Instagram Ad Price Table 2026

Compare Instagram ad pricing by followers and ad type at a glance

As of July 2026, an Instagram account with 100K–500K followers is estimated at ₩5–15 million for a Feed post and ₩7.5–20 million for a Reel. Category and engagement can move the final quote by roughly 0.7–2.0×. See methodology and limitations.

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Instagram Ad Price by Followers

FollowersFeedReelsStoryPackage

Under 10K

Nano

$74~$222$111~$296$22~$59$185~$444

10K–50K

Micro

$370~$1.1K$556~$1.5K$111~$296$926~$2.2K

50K–100K

Mid-tier

$741~$2.2K$1.1K~$3.0K$222~$593$1.9K~$4.4K

100K–500K

Macro

$3.7K~$11K$5.6K~$15K$1.1K~$3.0K$9.3K~$22K

500K–1M

Top-tier

$7.4K~$22K$11K~$30K$2.2K~$5.9K$19K~$44K

1M+

Mega

$37K~$111K$56K~$148K$11K~$30K$93K~$222K

* General category, 1–3% engagement rate. May vary 0.7–2.0× by category & engagement

Price per Follower by Ad Type

Feed Post

$0.007–0.021

Permanent exposure, ideal for detailed info

Reels

$0.011–0.028

High reach, boosts brand awareness

Story

$0.002–0.006

24-hour limit, link sticker available

Package (Feed+Story)

$0.017–0.042

Feed+Story combo, maximum effect

Category Price Adjustment

Celebrity
×2
Beauty/Fashion
×1.4
Tech/IT
×1.3
Travel
×1.2
Fitness
×1.2
Parenting
×1.2
Food
×1.1
Lifestyle
×1.1
Pets
×1.1
General
×1

* Final price = base price × category multiplier

Pricing Impact by Engagement Rate

×0.7

Under 1%

Low

×1.0

1~3%

Average

×1.2

3~5%

High

×1.5

Over 5%

Premium

YouTube vs Instagram Ad Comparison

CategoryYouTubeInstagram
Content lifespanSemi-permanentFeed permanent / Story 24h
100K pricing$2,100–5,600Feed $700–2,100
StrengthSearch trafficFast conversion
TargetInfo seekersTrend/lifestyle

Frequently Asked Questions

How is Instagram ad pricing determined?
Instagram ad pricing depends on follower count, engagement rate (likes/comments ratio), category, and content type. Base rate is $0.01–0.03 per follower for feed posts. Beauty/fashion gets a ×1.4 multiplier, celebrities up to ×2.0.
What's the difference between Reels and Feed post pricing?
Reels are priced about 1.3–1.5× higher than feed posts. Reels get exposure in the Explore tab with higher reach, while feed posts offer permanent visibility and detailed info delivery.
Why are Story ads cheaper?
Stories disappear after 24 hours, so they're priced lower than feed/reels. About $0.003–0.008 per follower. However, link stickers make them effective for purchase conversion.
What is a package ad?
Package ads combine feed post + story. Feed delivers detailed info while story provides additional exposure and links. 10–20% cheaper than separate bookings for maximum effect.
How much does high engagement affect pricing?
Engagement rate above 5% gets a ×1.5 multiplier, 3–5% gets ×1.2. Below 1% gets a ×0.7 discount.
Do prices vary significantly by category?
Yes, up to 2× difference. Celebrity (×2.0) is highest, followed by Beauty/Fashion (×1.4), Tech (×1.3), Travel/Fitness (×1.2). Beauty is 40% higher than General (×1.0).

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