Instagram sponsorship prices
Compare sponsorship estimates by platform and audience size.
10/8/2026 data / model date
100K–500K followers. Estimates from 82 accounts: Feed ₩2,600,000~₩8,200,000, Reels ₩3,900,000~₩11,000,000. Individual quotes depend on account evidence and contract terms.
Creator fees and Meta Ads spend are separate
This table estimates creator sponsorship fees. The budget paid through Meta Ads Manager is separate. These are model references under stated conditions, not confirmed deals or a market-wide average.
For Feed, Reels and Stories, align the number of posts, video production and revisions, posting duration, reuse rights, exclusivity and VAT before comparing quotes.
Ad Price by Followers
Choose an ad format to compare prices by follower count.
| Followers | Reference price |
|---|---|
₩45,000~₩150,000 268 samples | |
₩310,000~₩1,000,000 195 samples | |
₩830,000~₩2,900,000 68 samples | |
₩2,600,000~₩8,200,000 82 samples | |
₩8,700,000~₩28,000,000 13 samples | |
₩31,000,000~₩103,000,000 12 samples |
Selected reference price
Followers Under 10K
Feed Post₩45,000~₩150,000
268 samples
An estimate for these conditions. Confirm production costs, VAT and usage rights in the quote.
Model-based estimates, not verified transaction prices. Rows without samples use standard conditions.
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Calculation basis and limitations
Model-based sponsorship estimates, not verified transaction prices. Cells without samples use standard model assumptions. VAT, additional production and usage rights must be confirmed in the quote.
Full methodology (Korean) →Price per Follower by Ad Type
Feed Post
₩10–₩30
Permanent exposure, ideal for detailed info
Reels
₩15–₩40
High reach, boosts brand awareness
Story
₩3–₩8
24-hour limit, link sticker available
Package reference
₩25–₩60
Confirm formats and quantities in the quote
Category Adjustment Multiplier
Pricing Impact by Engagement Rate
×0.7
Under 1%
Low
×1.0
1~3%
Average
×1.2
3~5%
High
×1.5
Over 5%
Premium
YouTube vs Instagram Ad Comparison
| Category | YouTube | |
|---|---|---|
| Content lifespan | Semi-permanent | Feed permanent / Story 24h |
| 100K pricing | See the YouTube reference table | Select Feed in the price table |
| Strength | Search traffic | Fast conversion |
| Target | Info seekers | Trend/lifestyle |