Follower tier × Ad type market pricing
Instagram Ad Price Table 2026
Compare Instagram ad pricing by followers and ad type at a glance
Includes Feed · Reels · Story · Package pricing
Instagram Ad Price by Followers
| Followers | Feed | Reels | Story | Package |
|---|---|---|---|---|
Under 10K Nano | $74~$222 | $111~$296 | $22~$59 | $185~$444 |
10K–50K Micro | $370~$1.1K | $556~$1.5K | $111~$296 | $926~$2.2K |
50K–100K Mid-tier | $741~$2.2K | $1.1K~$3.0K | $222~$593 | $1.9K~$4.4K |
100K–500K Macro | $3.7K~$11K | $5.6K~$15K | $1.1K~$3.0K | $9.3K~$22K |
500K–1M Top-tier | $7.4K~$22K | $11K~$30K | $2.2K~$5.9K | $19K~$44K |
1M+ Mega | $37K~$111K | $56K~$148K | $11K~$30K | $93K~$222K |
* General category, 1–3% engagement rate. May vary 0.7–2.0× by category & engagement
Price per Follower by Ad Type
Feed Post
$0.007–0.021per follower
Permanent exposure, ideal for detailed info
Reels
$0.011–0.028per follower
High reach, boosts brand awareness
Story
$0.002–0.006per follower
24-hour limit, link sticker available
Package (Feed+Story)
$0.017–0.042per follower
Feed+Story combo, maximum effect
Category Price Adjustment
Celebrity
×2
Beauty/Fashion
×1.4
Tech/IT
×1.3
Travel
×1.2
Fitness
×1.2
Parenting
×1.2
Food
×1.1
Lifestyle
×1.1
Pets
×1.1
General
×1
* Final price = base price × category multiplier
Pricing Impact by Engagement Rate
×0.7
Under 1%
Low engagement
×1.0
1~3%
Average
×1.2
3~5%
High engagement
×1.5
Over 5%
Premium
YouTube vs Instagram Ad Comparison
| Category | YouTube | |
|---|---|---|
| Content lifespan | Semi-permanent (search) | Feed: permanent / Story: 24h |
| 100K pricing | $2,100–5,600 | Feed: $700–2,100 |
| Strength | Detailed reviews, search traffic | Visual appeal, fast conversion |
| Target | Info seekers | Trend/lifestyle |
Frequently Asked Questions
How is Instagram ad pricing determined?
Instagram ad pricing depends on follower count, engagement rate (likes/comments ratio), category, and content type. Base rate is $0.01–0.03 per follower for feed posts. Beauty/fashion gets a ×1.4 multiplier, celebrities up to ×2.0.
What's the difference between Reels and Feed post pricing?
Reels are priced about 1.3–1.5× higher than feed posts. Reels get exposure in the Explore tab with higher reach, while feed posts offer permanent visibility and detailed info delivery.
Why are Story ads cheaper?
Stories disappear after 24 hours, so they're priced lower than feed/reels. About $0.003–0.008 per follower. However, link stickers make them effective for purchase conversion.
What is a package ad?
Package ads combine feed post + story. Feed delivers detailed info while story provides additional exposure and links. 10–20% cheaper than separate bookings for maximum effect.
How much does high engagement affect pricing?
Engagement rate above 5% gets a ×1.5 multiplier, 3–5% gets ×1.2. Below 1% gets a ×0.7 discount.
Do prices vary significantly by category?
Yes, up to 2× difference. Celebrity (×2.0) is highest, followed by Beauty/Fashion (×1.4), Tech (×1.3), Travel/Fitness (×1.2). Beauty is 40% higher than General (×1.0).
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