TikTok Ad Price Table 2026
Compare TikTok ad pricing by followers and ad type at a glance
Includes Standard · Live · Duet/Stitch · Branded Challenge pricing
Ad Price Table by Followers
General category, average engagement (5%). Rates vary by category & engagement.
| Followers | Standard | Live | Duet/Stitch | Challenge |
|---|---|---|---|---|
Under 1K New | $19~$56 | $9~$28 | $13~$39 | $56~$167 |
1K–5K Nano | $30~$89 | $15~$44 | $21~$62 | $89~$267 |
5K–10K Nano+ | $56~$167 | $28~$83 | $39~$117 | $167~$500 |
10K–50K Micro | $148~$444 | $74~$222 | $104~$311 | $444~$1.3K |
50K–100K Micro+ | $444~$1.3K | $222~$667 | $311~$933 | $1.3K~$4.0K |
100K–500K Macro | $926~$2.8K | $463~$1.4K | $648~$1.9K | $2.8K~$8.3K |
500K–1M Large | $3.0K~$8.9K | $1.5K~$4.4K | $2.1K~$6.2K | $8.9K~$27K |
1M+ Mega | $5.6K~$17K | $2.8K~$8.3K | $3.9K~$12K | $17K~$50K |
Ad Type Features
Standard Video
×1.0Standard TikTok content, the most common ad format
Live
×0.5Product/service intro during live stream
Duet/Stitch
×0.7Reaction to existing video, natural exposure
Branded Challenge
×3.0Brand hashtag challenge, maximized viral effect
Category Price Multiplier
A multiplier is applied to the base price by category.
What is the FYP Viral Index?
The FYP (For You Page) Viral Index = average views / followers × 100. A higher index means TikTok's algorithm actively recommends the content beyond followers.
Viral
Active FYP recs. ×1.3 premium.
Good
Average FYP exposure. Base rate.
Low
Low FYP exposure. ×0.9 discount.
Engagement Rate Impact
TikTok's average engagement rate is about 5%, higher than other platforms.
Frequently Asked Questions
How is TikTok ad pricing determined?
TikTok ad pricing depends on follower count, engagement rate, FYP reach rate, and category. It's about 40–50% of YouTube rates, but offers high cost-efficiency due to viral potential.
What is FYP reach rate?
FYP (For You Page) reach rate is average views divided by follower count. Over 200% means the algorithm actively recommends content beyond followers, indicating high ad effectiveness.
Why are branded challenges expensive?
Branded challenges encourage users to create content via hashtags. The viral effect can reach millions of views, which is why a ×3.0 multiplier applies to the base rate.
What are the advantages of Duet/Stitch ads?
Duet and Stitch react to existing videos naturally, reducing ad resistance. At 70% of standard video pricing, they offer cost-effective advertising.
How does TikTok vs Instagram pricing compare?
TikTok has lower per-follower rates than Instagram, but the FYP algorithm exposes content beyond followers. TikTok is better for brand awareness, Instagram for purchase conversion.
Does high engagement increase pricing?
Yes. TikTok's average engagement is about 5%. Over 10% gets ×1.3, 5–10% gets ×1.15. Below 2.5% gets a ×0.85 discount.
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