TikTok sponsorship prices
Compare sponsorship estimates by platform and audience size.
9/18/2026 data / model date
TikTok sponsorship estimates vary by follower count, content format and engagement. Compare videos, live streams, duets and challenges under the same conditions. These are model references, not confirmed transaction prices.
New TikTok analyses are temporarily paused. Reference prices remain available.
Ad Price by Followers
Choose an ad format to compare prices by follower count.
| Followers | Reference price |
|---|---|
₩4,000,000~₩12,000,000 Large | |
₩7,500,000~₩22,500,000 Mega |
Selected reference price
Followers 500K–1M
Standard Video₩4,000,000~₩12,000,000
Large
An estimate for these conditions. Confirm production costs, VAT and usage rights in the quote.
Model-based estimates, not verified transaction prices. Rows without samples use standard conditions.
Calculation basis and limitations
Model-based sponsorship estimates, not verified transaction prices. Cells without samples use standard model assumptions. VAT, additional production and usage rights must be confirmed in the quote.
Full methodology (Korean) →Ad Type Features
Standard Video
×1.0Standard TikTok content, the most common ad format
Live
×0.5Product/service intro during live stream
Duet/Stitch
×0.7Reaction to existing video, natural exposure
Branded Challenge
×3.0Brand hashtag challenge, maximized viral effect
Category Price Multiplier
Beauty
×2.2
Fashion
×2
Education
×1.6
Comedy
×1.5
Food/Mukbang
×1.4
Gaming
×1.3
Lifestyle
×1.3
Pets
×1.2
General
×1
FYP Viral Index
200%+
Viral
Active FYP recs. ×1.3 premium
50~200%
Good
Average FYP exposure
<50%
Low
Low FYP exposure. ×0.9 discount
Pricing Impact by Engagement Rate
×1.3
Over 10%
Premium
×1.15
5~10%
High
×1.0
2.5~5%
Average
×0.85
Under 2.5%
Low