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TikTok Ad Price Table 2026

Compare TikTok ad pricing by followers and ad type at a glance

As of July 2026, a TikTok account with 100K–500K followers is estimated at about ₩2.5 million for a standard sponsored video, ₩1.25 million for live content, and ₩1.75 million for a duet or stitch, before category and engagement adjustments. See methodology and limitations.

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Ad Price Table by Followers

FollowersStandardLiveDuetChallenge

Under 1K

New

$19~$56$9~$28$13~$39$56~$167

1K–5K

Nano

$30~$89$15~$44$21~$62$89~$267

5K–10K

Nano+

$56~$167$28~$83$39~$117$167~$500

10K–50K

Micro

$148~$444$74~$222$104~$311$444~$1.3K

50K–100K

Micro+

$444~$1.3K$222~$667$311~$933$1.3K~$4.0K

100K–500K

Macro

$926~$2.8K$463~$1.4K$648~$1.9K$2.8K~$8.3K

500K–1M

Large

$3.0K~$8.9K$1.5K~$4.4K$2.1K~$6.2K$8.9K~$27K

1M+

Mega

$5.6K~$17K$2.8K~$8.3K$3.9K~$12K$17K~$50K

* General category, average engagement (5%). Rates vary by category & engagement.

Ad Type Features

Standard Video

×1.0

Standard TikTok content, the most common ad format

Live

×0.5

Product/service intro during live stream

Duet/Stitch

×0.7

Reaction to existing video, natural exposure

Branded Challenge

×3.0

Brand hashtag challenge, maximized viral effect

Category Price Multiplier

Beauty

×2.2

Fashion

×2

Education

×1.6

Comedy

×1.5

Food/Mukbang

×1.4

Gaming

×1.3

Lifestyle

×1.3

Pets

×1.2

General

×1

FYP Viral Index

200%+

Viral

Active FYP recs. ×1.3 premium

50~200%

Good

Average FYP exposure

<50%

Low

Low FYP exposure. ×0.9 discount

Engagement Rate Impact

×1.3

Over 10%

Premium

×1.15

5~10%

High

×1.0

2.5~5%

Average

×0.85

Under 2.5%

Low

Frequently Asked Questions

How is TikTok ad pricing determined?
TikTok ad pricing depends on follower count, engagement rate, FYP reach rate, and category. It's about 40–50% of YouTube rates, but offers high cost-efficiency due to viral potential.
What is FYP reach rate?
FYP (For You Page) reach rate is average views divided by follower count. Over 200% means the algorithm actively recommends content beyond followers, indicating high ad effectiveness.
Why are branded challenges expensive?
Branded challenges encourage users to create content via hashtags. The viral effect can reach millions of views, which is why a ×3.0 multiplier applies to the base rate.
What are the advantages of Duet/Stitch ads?
Duet and Stitch react to existing videos naturally, reducing ad resistance. At 70% of standard video pricing, they offer cost-effective advertising.
How does TikTok vs Instagram pricing compare?
TikTok has lower per-follower rates than Instagram, but the FYP algorithm exposes content beyond followers. TikTok is better for brand awareness, Instagram for purchase conversion.
Does high engagement increase pricing?
Yes. TikTok's average engagement is about 5%. Over 10% gets ×1.3, 5–10% gets ×1.15. Below 2.5% gets a ×0.85 discount.

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